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  • Writer's pictureRobert Norton

A hundred bad days make a hundred good stories

Updated: Jun 24, 2022

Did I tell you about the time when I accidentally launched a marketing campaign for a coaching program one month before I meant to? Well…

Last Monday morning, I picked up my phone and read an alert that my Spark group coaching program launch post had been published on Instagram. I had set it up in an application that auto-publishes at a later date, and unfortunately, I had accidentally scheduled it for June instead of July.

The good news is that I have already run two beta groups for Spark and I’m super confident in the program. On the flip side, in the world of online marketing, an Instagram post connects to a Linktree form which then triggers a Flodesk email that brings you to a website landing page to prompt you to schedule a discovery call. And, as of the morning of the post, I had set up none of that. Needless to say, I spent the morning hurriedly writing copy and building workflows.

So far, entrepreneurship has brought with it three lessons:

  1. Everything takes five times longer than you think it will.

  2. The way you think you will spend your day and the way you actually spend your day will never be the same.

  3. You will learn more new applications in your first 6 months than you have in the last 18 years. (Below you can see my wordcloud image of all the applications required to run a small business in the digital age.)

Luckily for me, my 2021 word of the year is equanimity. Equanimity is all about maintaining composure and evenness of temper, even in stressful situations. To cultivate equanimity while launching a business, I have a few helpful mantras to keep me grounded. I remind myself:

  • I chose this path and mistakes are a natural part of rich learning. It’s a price worth paying.

  • It’s hard now, but I’ve done hard things before. I know it will get easier over time.

  • I will treasure this experience, setbacks included, because it is part of the multi-dimensional career I am working to create.

Plus, in the words of my daughter’s favorite band, AJR, “a hundred bad days make a hundred good stories.”


MindFrame, LLC delivers leadership and career coaching, team facilitation and keynote presentations to help you create change for good.

Custom services can be conducted at your organization or virtually.

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