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  • Writer's pictureRobert Norton

How clear is your path?

Updated: Jun 24, 2022

On a recent walk with my friend and fellow entrepreneur, Lelia, I was agonizing about the type of self-promotion it takes to run a thriving coaching practice. You see, there’s a marketing formula, and it goes like this: (1.) make the potential customer excruciating aware of what is causing them suffering and (2.) tell them your solution will ease their pain. This formula makes me exceedingly uncomfortable because I’m not a big fan of poking people in their pain and certainly not for profit.

For example, in my Spark Group Coaching website copy, I originally asked the reader: “What do you want to do with this one life you have to live?” CUE THE EXISTENTIAL CRISIS!

I’ve since revised it to say, “What do you want to do next with this one life you have to live?” Yes, it’s just a one-word tweak, but it’s a nuance that brings to light a core philosophy of the Spark program. It’s both rare and unnecessary to have a crystal-clear vision of where you want to end up.

If we ask the right questions and adjust as the answers reveal themselves, we are always on the right path.

In his book, Think Again, Adam Grant writes that in work and life, the best we can do is plan for what we want to learn and contribute over the next year or two and stay open to what might come next. He shares this analogy: “A plan for your life is like driving at night in the fog. You can only see as far as your headlights, but you can make the whole trip that way.”

And then there's this fantastic advice from Katherine Hepburn

So, now that I’ve set the record straight: what do you want to do NEXT with this one life you have to live? If now feels like the right time to dive into that question in the company of like-minded individuals, Spark Group Coaching might be for you.

Or, if you prefer a self-guided tour, my free workbook, Coming Unglued: A Choose Your Own Adventure Guide to Getting Unstuck, can help you get started.


MindFrame, LLC delivers leadership and career coaching, team facilitation, and keynote presentations to help you create change for good.

Custom services can be conducted at your organization or virtually.

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